Two Little Rock Originals
There’s something special about two stories growing side by side.
American Taekwondo Association has called Little Rock home since 1977. Bella Vita has been handcrafting jewelry here since 2008 — just a few miles apart, now brought together in one meaningful collection.
This collaboration reflects the values at the heart of taekwondo: discipline, growth, and the understanding that what feels impossible today becomes possible tomorrow.
Each piece draws from ATA’s symbols and traditions, designed for the martial arts community — and for anyone who understands what it takes to keep showing up.
A portion of proceeds supports the H.U. Lee Memorial Foundation, honoring ATA’s founder, H.U. Lee.
About the Jewelry
Each piece in this collection carries its own meaning.
The Songahm Star Necklace features ATA’s signature star, handcrafted using traditional casting techniques by our artisan partners. The Belt Pendant honors the commitment behind every belt earned, available on your choice of chain or cord.
Our seed bead bracelets are assembled by hand in our Little Rock studio, featuring belt-color beads and a pewter charm stamped with H.U. Lee’s words: “Today Not Possible, Tomorrow Possible.”
These pieces are perfect for belt promotions, tournament celebrations, instructor appreciation — or as a daily reminder that progress is built one day at a time.
They also make a meaningful addition to a custom gift box.
Read all about the collaboration on our blog!