Boss Lady - Collin McReynolds

Several months ago, ok, maybe a year ago, I was inspired to start a blog series called "Boss Lady". The mission behind Boss Lady is to inspire young women (and men) to follow their instinct/talent/passion and become entrepreneurs. 
My team and I are reaching out to all the woman owned businesses that inspire and amaze us on a daily basis. We will start with a brief background, then dive in to the nitty gritty of running a business, what keeps them inspired, and everything else in between. 

Hi, I'm Collin! I am currently living in North Little Rock, with my amazing partner Rene, little man Braden, and crazy cat Mary. My journey wasn't an easy one, however, I am super thankful for my experiences because it makes me super thankful for where I am today in my life journey.

What I am about to share is not something that I have ever expressed publicly. When I was approached for this, I knew what I wanted to say... but wasn’t quite sure how to put it into words (which is why this was submitted well after the due date). Sorry Ladies!

After I graduated High School my dream was to attend Culinary School. I can remember rolling out dumplings with my great grandmother and getting so much joy out of it. I enjoyed cooking more than anything, and knew early on that I wanted to be in the food industry. I would like to say that I went down the path that I had a HUGE passion for, sadly I did not.  I was involved in an abusive relationship that shaped a large part of my young adult life. Instead of dreaming and jumping head first to make my dreams a reality, I spent most days alone and became a person I did not recognize. At age 21 I gave birth to my beautiful baby boy. I was in an unhealthy relationship, had an unhealthy relationship with food, and did not provide a safe & healthy home for my precious little man. Years went by, and my world became very sad and scary. I lived many days in a constant anxious state fearful of what the day would bring. In an unsuccessful effort to keep peace, I allowed myself to believe what was happening was all in my head. Years go by, and I became even more depressed, isolated, and someone I did not recognize.

In 2013 I made a decision to make a change. I'm not quite sure what was different about that particular day. I did take note of how I felt when my then current spouse was gone for some time and a huge weight was lifted off of my shoulders. I could finally sleep at night and focus on being a good mommy and providing a safe place for my son. It felt AMAZING to sleep peacefully. When I noticed the feeling of the weight lifted, real sleep, and like I could breathe again, I knew what I needed to do to get my life back. At age 24 I finally escaped the craziness. I decided I deserved a healthy life replacing fear with joy & it was my duty to provide this for my little boy. I knew it had to start with me getting myself healthy & surrounding myself with healthy people. With no clue of where to start, I reached out to my local CrossFit. I always saw them doing cool things when I drove by & everyone looked so happy. Not knowing what that was, I knew it's what I wanted. I instantly felt like I had a family of support & the impossible now felt like just a matter of time. I laughed, felt calm & started to find my true self.

Although I knew I had the support I needed, it was far from easy. More challenging than the workouts was the challenge of facing how much I had let myself go. I took one day at a time and quickly realized how I was fueling myself mattered. I decided to demand respect for myself and my boy with what we ate. I jumped into a Paleo Challenge Rene was teaching. The results were clear...not only was I dropping body fat but my skin cleared up, I had energy throughout the day & was even able to get off medications. The only problem was that I'm a true foodie & really missed my hearty foods. One by one I began creating meals with paleo friendly ingredients that I would "crave" so that this new eating style could be sustainable forever. Eventually I had developed a pretty substantial list of Paleo friendly meals I was ready to share with everyone.  I wanted everyone to know they could still enjoy amazing food & flavor and get the results they wanted!!

Today I still deal with a great part of that former life. What I can say is that those years made me stronger. After my divorce, I lived by myself for the first time in my life. It was just Braden and I with a fresh start. I am grateful for the adversity because it shaped me into who I am today. No matter what your story is; you can create a life where dreams become a reality. It takes jumping into the un- known with an optimistic mind. Sure, I could stress over all the craziness that comes with owning my own business (which I do), but at the end of the day I can look at where I am today and know that this is exactly where I am supposed to be.

  1. Give us your elevator pitch.  I create meals that are nutrient dense with quality ingredients designed for those looking to recover from an illness, athletes looking to recover quicker, and busy folks who need convenient healthy food. We use 100% grass fed, grass finished beef, pastured chicken & local produce. Our meals are carefully designed to fuel your body with the nutrient density it deserves leaving feeling satiated and prepared to enjoy life to it's fullest.

  2. What is your business?  Crave Fuel LLC

  3. When did you start your business?  April 2014

  4. What inspired you to make the leap?  I have always wanted to own a café (mainly because I was inspired by Sue's Pie Shop in the Heights & The Victorian Garden). After changing my eating habits and activity level, I lost about 50 pounds. The weight I lost was only a piece of what I gained. I also had mental clarity, my skin changed, my hives I dealt with where less frequent and my sons health issues changed because of the food we were eating. I quickly started learning how powerful nutrition was and it consumed me. I started converting my great-grandmothers recipes to a Paleo friendly version. I spent time educating myself on nutrition to pursue my dream of being in the food industry. I started researching Paleo businesses, traveling to see what was out there, and knew that Little Rock needed a Healthy Meal Service with quality being the number 1 standard.

  5. What helps you get started each morning? Coffee, diet coke, 10 mile jog, meditation??  I go to bed at night thinking of my Coffee. It seriously gets me excited!!! I am pretty picky when it comes to my coffee and struggle to find coffee that doesn’t hurt my stomach. I have found that Leiva's Coffee (local business) does not hurt my tummy and it tastes SO good! My cat and Braden love to wake me up too! The cat literally screams at me as an alarm and my little man will tickle my face... They are the best alarm clocks!

  6. Tell us about a day in the life of running your business.  With Crave, each day of the week is different. I'd have to say Wednesday is my favorite. The day beings reviewing the progress of the previous week and planning for the following week. This is also the day I schedule meetings with future and current clients. I can't even explain how rewarding it is to see someone that came to me with desperation a month ago & now walks in the door feeling great! This is what fuels me more than anything to keep our standards the amount of money can trump this.

  7. What keeps you motivated?  My clients- seeing them transform, reaching their goals, and fueling their bodies with the nutrition needed to heal & perform their best.

    My Partner, Rene- She is my biggest cheerleader. She motivates me to achieve my goals and dream BIG!

    My Son, Braden- Providing a healthy environment and showing him that anything is possible.

    My Former Life- Constantly bettering myself, growing, and being strong

  8. Describe your dream day.  Wake up without an alarm to the smell of coffee!! Crave is fueling a healthy life for my family and our incredibly caring Crave Team financially while fueling our amazing clients all over Central Arkansas! The success stories continue to pour in. Our clients with autoimmune issues are living better than ever.

  9. What is your greatest strength/super power?  I'm a fighter. Not letting adversity set me back, instead looking to the future and moving towards greatness!

  10. Facebook, Instagram, or Snapchat? Facebook & Instagram! I have tried Snapchat, but I need to learn more about that one!

  11. What do you do in your free time? (ha! What is free time?!)  Hahaha! I am working on this one... currently working towards finding free time to discover what I love to do in my free time. I love escaping in a good tv series. I get lost in my favorite books learning about nutrition. I'm currently enjoying The Loving Diet by Jessica Flanigan which is about healing with Self Love.

    I absolutely LOVE going to yard sales and vintage stores. I want to free up my schedule and spend more time doing little things that I love and miss.

  12. If an investor gave you 1 million dollars to use toward your business, how would you spend it?  Crave would open up a store front & expand to offering meals all over! We would offer more hands on cooking opportunities & seminars to educate the public. There's so much more we can do for our health. I have a special passion for helping people heal themselves from terminal illness & autoimmune issues. I would invest in my team & build partnership to take wellness and nutritional healing to a whole new level. At Crave, we are not business people that started healthy business just to make money. We are health people that started a business to offer and have ourselves a high quality life! We aim to live life to the fullest and we believe that starts with what we eat.

  13. What’s the biggest risk you ever took; how did it go?  Creating Crave with only $50; it was one of the best decisions I have made!

  14. Name something you hate doing but have to do for the good of your business. How do you make it tolerable?  Spreadsheets!!! I play Tracy Chapman, start my diffuser and get after it. I can't stay focused on this for long so I plan frequent breaks preferably outside in the sun!

  15. How do you handle discouragement?  If I think I may be discouraged because I'm tired I add some sleep or a nice relaxing bath before bed. I post affirmations, review the progress I've had so far & try to celebrate all the achievements along the way no matter how small. The goals I have for Crave can feel overwhelming at times, however I quickly remember I have such a strong team and supportive clients. I'm not attacking this mountain alone!

  16. Which iconic person inspires you?  Danielle Walker, author of Against All Grain. Last year I went to her book signing and she was so inspiring. Read her story on her website, you are guaranteed to be inspired!

  17. Do you have a favorite, inspiring quote?  "Find out who you are and be that person. That's what your soul was put on this Earth to be. Find that truth, live that truth and everything else will come." -Ellen DeGeneres

  18. If you could choose anyone to pick as a mentor, who would you choose?
    Simon Sinek: His Ted Talk inspired me!!! I need him in my day to day life.
    Dr. Terry Wahls: I want to consume all of her nutrition knowledge!

  19. Who are you in your next life?  My cat! I am SO Freakin Jealous of my cat some days. She naps on a heated blanket whenever she wants, eats Paleo duck cat food (always fresh), uses the restroom on blue self scooping crystals & does what ever she wants! She's a princess.

  20. Any secrets on how you balance the ins and outs of running a small business?  Think with the end in mind and delegate sooner than later. Think big, be clear on your vision & build a great team around that vision.

  21. What’s the best advice you have for other women wanting to be entrepreneurs?  Get a mentor & link up with the great people of ASBTDC (Arkansas Small Business & Technology Development Center)! They have been a wealth of knowledge, guidance & support. Don’t let anyone or anything discourage you from what makes you happy. 

Find Collin on social media:
Crave Fuel - Instagram - Facebook
Crossfit Align - Instagram - Facebook
Collin McReynolds - Instagram - Facebook

All Photos By: Saira Khan

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Boss Lady - Lara Kahler


Several months ago, ok, maybe a year ago, I was inspired to start a blog series called "Boss Lady". The mission behind Boss Lady is to inspire young women (and men) to follow their instinct/talent/passion and become entrepreneurs. 
My team and I are reaching out to all the woman owned businesses that inspire and amaze us on a daily basis. We will start with a brief background, then dive in to the nitty gritty of running a business, what keeps them inspired, and everything else in between. 

                                    Photo Credit: Elle Roman

I’m Lara. I’m from Little Rock and except for a short stint in rural Montana I’ve been here my whole life. I lived in West Little Rock as a child - - back when Reservoir Road backed up to a farm and the kids who lived there would sometimes ride their horses into my neighborhood - -and gradually migrated East. As a teenager my family lived mostly in Hillcrest and I graduated from Central High. My first apartment was at 10th and Scott and most of the folks in my sphere thought I was nuts for wanting to live downtown, and I was crazy for that old apartment building and the energy of the neighborhood. Flash forward more years than I like to count, and I’m still downtown. This time with a retail business on Main Street just five blocks from that first apartment and a warehouse project behind my old high school.

I’m sort of a late bloomer…didn’t start college with any seriousness until I had two young children and a full time job and even then I didn’t really mean to. I didn’t think that college was an option for me at the time, but working in the office of the president and CEO of Heifer International inspired me take a single UALR course on Sustainable Development. I loved taking that class so much I took another one. Then I took two. It took seven years, but I graduated with honors with a bachelor’s degree in International Studies and a minor in Gender Studies.

Being in retail was also something I just sort of fell into. I started creating staff and VIP gifts for Heifer’s president, which led to work as the coordinator for the Heifer Gift Shops, which led to working with the Clinton Museum Store, which led to managing the Store at Esse Purse Museum, which led to Moxy…  (A fun aside is that my first real job in high school was working at MM Cohn Department Store which was THE swanky store in Little Rock at the time. My desk at Moxy is a rescued fixture from the MM Cohn lingerie department given to me by our friends at Good Stuff Auction.)

                      Photo Credit: Nancy Nolan

  1. What is your business?  Jon Estelita and I own Moxy Modern Mercantile in the SoMa district of downtown Little Rock. We offer vintage and industrial furniture and décor along with a fresh and often irreverent mix of gifts and stationery. We love the quirky and have a knack for finding things that others might overlook. Our approach to decorating at home is pairing the old with the new to find that just right blend of fun and function and we bring this approach to our retail mix, too.

    As a sideline, I’m renovating a biggo warehouse behind Central High. It’s 20,000 square feet of concrete and steel that houses a workshop and storage for Moxy and when it’s complete, will offer studio space for artists and artisans.

  2. When did you start your business? Moxy officially opened Feb 11, 2014. We got the keys to our space at the tail end of October 2013 and spent three months readying the space. We were both employed full time elsewhere, so we were squeezing in renovating time where we could.

  3. What inspired you to make the leap?  I got a call from a friend letting me know about an upcoming storefront vacancy on Main Street. She asked if I knew of anyone looking who’d be a good fit or “maybe you…” Well, she planted a magic bean with that phone call. Jon and I made an appointment to see the space and without a clue as to what we were going to do with it, decided to take it on the spot.
  4. What helps you get started each morning? Coffee, diet coke, 10 mile jog, meditation??  Gotta have the java in the a.m. and my daily call with my mother. We talk every day, usually in the morning, but if we miss our morning call we catch up in the evening. We talk about the events of the day and what’s on the horizon for the next. She is my partner in the warehouse project and a real inspiration to me. I come from a family with more than its share of strong, entrepreneurial women. My nana had a beauty shop in her basement where my cousins and I couldn’t resist spinning each other dizzy in the shampoo chair. All three of her daughters are business owners. My aunt, Susan Maddox owned a marketing firm in Dallas, before “retiring” to open Rosemont Bed & Breakfast here in Little Rock; and my mother and her other sister Sylvia Payne co-own Kahler Payne Antiques & Vintage in Hillcrest - - a sweet cozy shop, which coincidentally was once a beauty shop, and was where I learned the ins and outs of retail early. I spent my teenage years and young adulthood going to auctions with my mother and aunt and scouring estate sales on the hunt for great finds.

                                    Photo Credit: Hannah Carpenter

  5. Tell us about a day in the life of running your business.  I used to be a night owl but during the last few years, I’ve begun getting up earlier and earlier and find that I can make a lot happen before 10am. I typically am up around six and spend about an hour waking myself up, tending to pets (Fergus – a corgi, Mario – a terrier mix, and Stella, a highway kitty) and readying myself for the day. Then I spend time doing something around the warehouse. One of my current projects is removing carpet adhesive from a long corridor, so I might work on this for half an hour or so and then settle down for a quick chat with my mother. Before I leave for the store a little after ten, I work my list of phone calls that need to be made that day. I like getting these out of the way first thing to keep me from getting sidetracked by the day’s events. I hate remembering at 5 pm that I’d meant to get in touch with a contractor or vendor and have to wait for the following day to make the call. At the store, Jon manages the visual merchandising and customer service and I do all the behind the scenes business to support the store. On an average day, I’m sourcing new products, placing orders, entering inventory, paying consignors, balancing checkbooks...all the myriad odds and ins that it takes to run a business.
  6. What keeps you motivated?  I really enjoy the lifestyle we’ve created. I love that I almost never have to set an alarm clock and that I have a work partner who complements my skills so well and is so much fun to work with. And I love the response that our customers have to our store. It’s a terrific boost to overhear them laughing at some wacky thing and enjoying themselves. Jon and I both get a lot of positive affirmations from their comments. “This is my favorite store!” will keep us going for a long while.
  7. Describe your dream day.  Lounging in a posh hut set in a secluded tropical cove with an unending supply of fruity drinks and a loaded Kindle.

                      Photo Credit: Nancy Nolan

  8. What is your greatest strength/super power?  I’d say my greatest strength is being a can-do girl….sometimes I just don’t stop to consider that I’ve never done something before and have no experience, so not realizing that I “can’t” I just go ahead and do it. Having a knack for asking the right questions and finding the right people to ask is also a big help.

  9. Facebook, Instagram, or Snapchat?  Instagram. I find lots of inspiration on Instagram, @hannahacarpenter, @bellavitajewelry are two of my favorites. I’m inspired by Hannah’s simple, perfectly compelling photography and aesthetic (I’m sure it’s not as easy as she makes it look) and Brandy is such an amazing business woman. She’s always got something new in the works. Her hustle makes me want to reach higher and work harder.
  10. What do you do in your free time? (ha! What is free time?!) Most evenings I take a half hour to sit on the loading dock at Moxy Warehouse (aka my back porch) with a mocktail. I enjoy watching the trains go by while I reflect on the happenings of the day. It’s a terrific reading spot, too and with a little over an acre I have my very own dog park.

    I really enjoy what I do. So my work is my also my play. In my “down time” I find inspiration exploring other stores online or in person, traveling to trade shows and flea markets. The same goes with the warehouse renovation - - chipping damaged plaster from a wall or painting a rusty railing are leisure time activities for me…so I’m really lucky.

                                        Photo Credit: Saira Khan

  11. If an investor gave you 1 million dollars to use toward your business, how would you spend it? Hire staff. Launch an online store. Open a Moxy in a major city or two. Design and produce a line of retro-inspired furnishings. And finish the warehouse renovations complete with solar panels. Okay, I might need 2 million.
  12. What’s the biggest risk you ever took; how did it go?  Jacking up my personal credit cards to open a store….we just celebrated our third anniversary with expanding our sales floor and are now operating with a line of credit.  So far, so good.
  13. Name something you hate doing but have to do for the good of your business. How do you make it tolerable?  Tooting my own horn. I struggle with posting on social media. I’m really most comfortable being behind the scenes, and it’s a little tough for me to even brag about the store. However, I understand that we have to get Moxy news out there. We can have an amazing store but if no one knows about it we won’t have it for long. Another thing I try to keep in mind, is how much I love seeing what others are up to. A glimpse inside a maker’s workshop or an artist’s studio is always fascinating to me, and I enjoy following my favorite shops - - so just maybe folks want to see what we’re doing, too.

  14. How do you handle discouragement? I take a nap and then go at “it” harder from a different angle. Unfortunately, for Jon, I may also vent to him before rallying to face something hard. He’s really good about listening even when he’s probably heard that vent before.

                      Photo Credit: Saira Khan

  15. Which iconic person inspires you?  I love Oprah Winfrey. I recently read her book “What I Know for Sure” and found inspiration on virtually every page.
  16. Do you have a favorite, inspiring quote?  “It doesn’t matter how deep the water is, as long as you keep swimming.”
  17. If you could choose anyone to pick as a mentor, who would you choose?  I’d really like to work with marketing guru Seth Godin. 

                       Photo Credit: Saira Khan

  18. Who are you in your next life? A Maine Coon cat.
  19. Any secrets on how you balance the ins and outs of running a small business?  I’ve learned that having two consecutive days off is important to me. I inevitably work during some part of both days but having the time to fill as I “want” to and not as I “need” to is a real gift.
  20. What’s the best advice you have for other women wanting to be entrepreneurs?  Acknowledge your fear and keep going.

                        Photo Credit: Nancy Nolan

Moxy Modern Mercantile social media:
Instagram: @moxymodernmercantile 

Photographer social media:
Nancy Nolan
Hannah Carpenter
Saira Khan


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